We need to talk about the Internet.
Ethical Digital is a Certified B-Corporation working to change the Trajectory of the Internet since 2020.
Welcome to the Movement
At Ethical Digital, we believe the Internet should be good for humans.
We work with the people who:
Fund the Internet
Government, Venture Capitalists, Angel Investors, Corporations and Businesses
Build the Internet
Tech companies and Startups
Create Content
Marketers, Communications Professionals, Influencers
Use the Internet
95% of the North American population!
Identified Priorities
Commitment to Mental Health and Well-being in the Digital Space
Promotion of Inclusion and Diversity in Technology
Ethical Standards and Responsible Innovation
“Let’s Change the Trajectory of the Internet, together.” -
Our Vision
To Change the Trajectory of the Internet
Our Mission
Working with Leaders and Innovators to Build a Better Digital Society
Our Values
Respectful Relationships, Inclusive Innovation
As a Social Enterprise, our Inclusive Digital Marketing Services fund many of our initiatives.
We are a certified B Corp, WBE and E-certified organization
Our Staff
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Katrina German
Founder & CEO
| Saskatoon, SK |
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Sandra Herriot
Chief Development Officer
| Toronto, ON |
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Tara Crellin
Digital Strategist
| Calgary, AB |
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Emma Burns
Content Team Lead
| Saskatoon, SK |
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Carol Elamparo
Lead Designer
| Toronto, ON |
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Harley Rivet
Digital Strategist
| Saskatoon, SK |
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Michelle Banman
Executive Assistant, Operations, HR Manager
| Saskatoon, SK |
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Alyssa D'Souza
Social Media Specialist
| Toronto, ON |
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Ganiyat Olugbedu
Ads & Analytics Analyst
| Regina, SK |
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Vida Maksimoska
Research Associate Digital Marketing
| Toronto, ON |
Theory of Change
Changing the Trajectory of the Internet
Our Theory of Change demonstrates the actions that drive our vision and move our mission forward. We base our work on academic and industry research, provide training, offer certifications to prove competency and commitment to the mission, gather and create tools to make implementation easier — then watch the action and true change!
Our Story
Katrina German was the Cofounder of a social impact technology company that worked with hundreds of change organizations like United Nations Women, Salvation Army, CBC, and more to use video to tell the stories of impact.
One Story
2012
Recognizing the under-representation of women in technology development, Katrina started several initiatives to encourage more women into technology roles. "Technology is shaping the future of all industries. I want women (and all groups) to be involved in shaping that future."
Women in Tech
2013
Demand Better From Social Media on Content
2016
Katrina writes an op-ed about how Facebook is influencing our democracy and the way that people are engaging with each other.
Woman in Communications Award
2018
Katrina starts a digital marketing agency, writes a book about digital marketing, and wins the coveted International Women in Tech® Woman in Communications award.
Dream Team
2020
Katrina builds her team with some of the best in the industry. As the movie "The Social Dilemma" hits Netflix and brings the topic of data privacy into the public realm, the team decides it is time to dive deeper into the impacts of technology and social media on the Canadian public.
Still Growing
2021
The Ethical Digital team grows to 12 talented people across Canada, where we've gotten started on three major initiatives: Social Media and Well-Being, The Allyship, and Indigenous Women in Tech. These projects and our mission are brought to you by our purpose-driven digital marketing clients.
Collecting Certifications
2022
Big news! We became a Certified BCorp company as well as a Certified WBE Canada (Women Business Enterprise). We also released our first training programs for social media and wellbeing.
Expansion to Training
2023
In addition to growing our inclusive digital marketing services, we also launched several new training opportunities around hybrid workplaces and communications tools that can improve company cultures.
Next Level
2024
In addition to growing our inclusive digital marketing services, we also launched several new training opportunities around hybrid workplaces and communications tools that can improve company cultures.
List of Awards
