We believe the digital world should work for everyone.
We work with leading organizations to build a better digital future.
Who is Ethical Digital?
Ethical Digital is a B Corp certified, women-owned consultancy sitting at the intersection of business strategy, digital marketing, and AI ethics. Founded by one of Canada's Top 25 Women in Tech and a Forbes-signed author with over 20 years of digital expertise, we work with leading organizations to cut through complexity, build public trust, and show up digitally in a way that reflects the true scale of your work.
Our Vision
A digital world that works for everyone.
Our Mission
We work with leading organizations to build a better digital future.
Meet CEO, Katrina German.
Katrina German is the founder of Ethical Digital, a Forbes-signed author, one of Canada's Top 25 Women in Tech, a three-time tech co-founder, a digital wellness expert, and a seasoned digital strategist who has inspired millions through online content.
A 5-star-rated speaker, Katrina has delivered engaging presentations to thousands of people both live and online. She blends ethics, practical tools, and over 20 years of professional experience to deliver talks described as "eye-opening," "educational," and "entertaining."
We work with teams with mandates that matter.
Industry & Innovation
Clean energy. Life sciences. Research & innovation.
You're advancing industries, solving complex problems, and driving change at scale. We help you communicate the weight and credibility of that work to the audiences who need to understand it.
Economic Development
Economic development associations. Indigenous governance bodies. Crown corporations. Impact investors.
You're building economic futures and creating lasting community impact. We help you tell that story with the sophistication and respect it deserves.
Associations & Institutions
Industry associations. Professional bodies. Research organizations. Non-profits with a growth mandate.
You represent entire industries and serve complex membership bases. We help you lead with authority, build trust, and stay relevant in a fast-moving digital landscape.
Trusted by organizations across Canada
What we stand for
Three Priority Areas
Digital well-being
We prioritize experiences that respect people’s time, attention, and mental health.
Inclusive technology
We build with accessibility, diversity, and belonging at the center.
Ethical innovation
We pursue progress thoughtfully, guided by integrity and responsibility.
Research, Innovation & Community Impact
At Ethical Digital, we don’t just advise organizations on the future of technology—we help shape it. Through research, public education, community partnerships, and national initiatives, we explore how technology can be more ethical, inclusive, trustworthy, and human-centred.
Featured Initiatives
Digital Wellness Day Canada
As the Canadian partner for Digital Wellness Day, Ethical Digital helped bring a global movement focused on healthier technology habits to Canadian audiences. Through awareness campaigns, partnerships, media engagement, and educational resources, we helped spark conversations about digital wellbeing in workplaces, schools, and communities.
Read the story → Blog Post
Indigenous Women in Tech
This national research and hackathon initiative explored barriers and opportunities for Indigenous women pursuing careers in technology. Through community engagement, research, and collaborative problem-solving, the project amplified Indigenous voices and generated practical recommendations for building a more inclusive tech sector.
Read the story → Blog Post
Women in Venture Capital
Through research and industry collaboration, this project examined pathways to increase participation, representation, and allyship for women in venture capital. The initiative brought together investors, entrepreneurs, and ecosystem leaders to identify opportunities for meaningful change.
Read the story → Blog Post
Ask a Knowledge Keeper
This innovative project explored how technology can support cultural knowledge-sharing while respecting Indigenous ways of knowing. The initiative demonstrated how digital tools can help preserve and share knowledge responsibly and respectfully.
Read the story → Blog Post
Social Media & Wellbeing Research
Ethical Digital has contributed research examining the relationship between social media, mental health, workplace culture, and digital wellbeing. This work continues to inform our training programs, speaking engagements, and consulting services.
Read the story → Research Summary
What it means to be B Corp Certified
B Corp Certification is awarded to companies meeting the highest standards of verified social and environmental performance. Less than 1% of businesses in Canada hold this certification.
Our values shape every decision we make.
Trust
We earn trust through transparency, integrity, and follow-through on every commitment we make.
Respect
We honour the people, communities, and ideas we work with. We listen first and lead with care.
Inclusion
We design for everyone, centering accessibility, belonging, and diverse perspectives in our work.