We help organizations grow online and build long-term trust.
Is your website showing up when people search for you using AI?
What we offer
Digital Marketing Services
Social Media Management
End-to-end social management that sounds like you and reaches the people you care about.
- Monthly strategy and content calendar
- Post copy and creative direction
- Scheduling and publishing
- Monthly reporting and insights
Content Marketing: Blog and Email
Blog posts, newsletters, and email campaigns that build trust and keep you top of mind.
- Content calendar aligned to your goals
- Blog writing and editing
- Email copy and campaign setup
- SEO and AIO basics built in
Digital Strategy and Audit
An assessment of your digital presence and a practical plan to improve it backed by 20+ years experience.
- Full digital presence audit
- Competitive review
- Prioritized recommendations
- Action plan you can execute
Website Copy and Content
Clear, conversion-focused copy that tells your story and guides visitors toward action.
- Website messaging and page structure
- Conversion-focused copywriting
- SEO and AIO-optimized content development
- Calls-to-action that support business goals
We have success in these industries
Industry & Innovation
Clean energy. Life sciences. Research & innovation.
You're advancing industries, solving complex problems, and driving change at scale. We help you communicate the weight and credibility of that work to the audiences who need to understand it.
Economic Development
Economic development associations. Indigenous governance bodies. Impact investors.
You're building economic futures and creating lasting community impact. We help you tell that story with the sophistication and respect it deserves.
Associations & Institutions
Industry associations. Professional bodies. Research organizations. Non-profits with a growth mandate.
You represent entire industries and serve complex membership bases. We help you lead with authority, build trust, and stay relevant in a fast-moving digital landscape.
Cool People Doing Cool Things
Thank you to our past and present clients for 5/5 Star Reviews
"I partnered with Ethical Digital a few months ago to write my social media posts and I couldn't be happier. Within a couple of weeks they understood me and how I wanted my business portrayed online. They get me!"
— Peggie Koenig, Koenig
"We started working with Ethical Digital on social media and have since expanded to monthly blog and newsletter. The team is fantastic."
— Marylou Langridge, International Minerals Innovation Institute
"We love working with Katrina! She is so knowledgeable and prompt, and her positive, cheerful personality makes every interaction enjoyable! The Ethical Digital team consistently delivers high-quality, engaging social media content, that perfectly reflects our brand and culture."
— Rebecca Simpson, Barn at Wind's Edge
"Ethical Digital are great communicators and always take the time to listen to what is needed to bring your vision to life. Katrina can recommend the best platforms and strategies for sharing content and makes sure everything is understood and agreed upon by all parties. Their commitment to social advocacy and anti-racism work is just the cherry on top of an already great digital marketing company!"
— Amber Parker, Saskatchewan Association of Immigrant Settlement and Integration Agencies
"Katrina and her team have built a gorgeous and entertaining Instagram site for my business. Through elegant and clever writing and beautiful reels, they have created something I'm really proud to show my current and potential customers. I have already made sales and a fabulous new customer through the site in less than 6 weeks. Marketing dollars well spent!!"
— Jonalyn Siemens
"It was time for a website and Katrina's Ethical Digital team was my first and only call. After a brief meeting, Katrina knew exactly what I was looking for, and put her team in place for brentblazieko.com. The efficiency and attention to detail were impressive, but the friendliness, creativity and response time was amazing. Thank you Katrina & company, I'm so happy with my new website!"
— Brent Blazieko, Sound Lounge by Tbone
"We started working with Ethical Digital on our social media marketing... The team is fantastic to work with and it has been a great experience working with them."
— Marylou Langridge, International Minerals Innovation Institute
"Ethical Digital helped us with a research question on whether to pursue a tech project. The process was in-depth and the report and recommendations were comprehensive to support our decision-making. A good experience!"
— Saskatchewan Polytechnic
"Ethical Digital's Allyship initiative group played a major role in the successful launch of our podcast \"Passing the Mic\", a podcast devoted to the underrepresentation of women in Venture Capital, Startups and Management of Technology companies."
— Neal Dempsey, Bay Partners
"Ethical Digital created my branding and website, and initiated my social media marketing. Their expertise in web development is excellent and I receive many compliments on the clean look and ease of functionality of my website."
— Karri Howlett
"We used Ethical recently for a very specific logo design. Katrina and team were great to work with and really understood our vision. Always responsive and open to feedback. The final product was delivered on time and on budget. I appreciate Katrina's professionalism in all things. Thanks for everything!"
— Leslie-Ann Schlosser, University of Saskatchewan
Digital Marketing built on three things
Strategy first
Every piece of content has a job to do. We start with your goals and work backwards, so nothing is published without purpose.
Inclusion by default
Accessible language, representative imagery, and careful attention to mental wellness of your online audiences is built into our service.
AI-assisted, human-led
We use AI to speed up research, drafting, and analysis. Every piece is reviewed, refined, and signed off by experienced marketers who understand your voice.
Build a digital strategy that earns trust and drives results.
Whether you're looking to increase visibility, impress funders, or increase sales, we'll help you create a digital presence that supports your business goals.