BLOG

Emma Burns Emma Burns

How To Stay Safe on the Internet

The Internet started as this incredible concept: providing people with all the information they could ever need with the click of a few buttons. Since 1983, the ‘official birth year’ of the Internet, we’ve strayed from this ideal. 

Read More
Emma Burns Emma Burns

Top 2025 Social Media Trends

The online world is ever-evolving—especially social media. We can’t see into the future, but we can certainly predict some major trends that will take over the social media world this year. 

Read More
Carol Elamparo Carol Elamparo

How Influencer Marketing Works

We’ve all seen influencers in our journeys on social media. But just how influential are they? One group of researchers set out to understand the effects of influencer marketing on consumers and brands. It’s important to understand this relationship as users, communicators and marketers!

Read More
Carol Elamparo Carol Elamparo

Should You Get a Dumbphone? 

Also referred to as feature phones, dumbphones are the opposite of smartphones. These devices help people break free from the addictive nature of smartphones. Gen Z and Millennials are the main adopters of this trend, opting for the phones that were popular before the capabilities of smartphones were developed.

Read More
Carol Elamparo Carol Elamparo

How Social Media Impacts Teen Well-Being

Friend networking sites are all about helping people establish and maintain friendships. Today Facebook, Snapchat, and Instagram are leading the way. These platforms are like open playgrounds where everyone can see and share their social experiences, making them ideal for studying how online interactions affect teens' self-esteem and well-being.

Read More
Carol Elamparo Carol Elamparo

Ethical Digital Marketing

In the digital age, ethics in content creation are more crucial than ever. Our mission is to change the trajectory of the internet, so we're dedicated to setting the standard for ethical practices online. We create content that is informative, truthful, and overall good for humans! 

Read More
Kevin Tidalgo Kevin Tidalgo

Can Social Media Cause Anxiety or Depression in Teens?

There is a correlation between social media and the mental well-being of teens, but it doesn’t necessarily cause teenagers to develop mental health problems. It all depends on HOW and WHY you access social media.  

Read More
Research Katrina German Research Katrina German

How Do We Use Social Media? 

We love to dive into the wild world of social media with you and take you through the nitty-gritty details. We’ve told you about social media and comparison, anxiety, self-esteem, FOMO, and sleep. We’ve talked about social media in education, at work and at home. We’ve even told you how Twitter could help detect depression!

Read More
Kevin Tidalgo Kevin Tidalgo

From Facebooking to Vaguebooking

Chloe Berryman and her research team studied social media usage and its effects on young adults’ mental health. They did not find a strong correlation between media usage and mental health, but rather, they pinpointed a term and action which indicates someone is struggling with their mental health. This term is called vaguebooking.

Read More
Kevin Tidalgo Kevin Tidalgo

Can Social Media Usage Affect Memory? 

Changes in memory due to increasing internet use are being studied, and one group of researchers narrowed down their study to social media use. More specifically, the potential mediating effects of problematic social media use.

Read More
Kevin Tidalgo Kevin Tidalgo

Social Media in Higher Education 

Should social media be used as a tool for learning in post-secondary education? Social media is a slippery slope, but research has found that if it’s implemented enthusiastically and properly, social media can engage students and instructors alike.

Read More

Nominated

We’ve been nominated as one of the best digital strategy companies!