Content Guidelines & Best Practices
Trust. Diversity. Respect. Partnerships.
We recognize that the internet is an extension of society. The internet isn’t an entirely new world in which anything goes. Rather, we understand that it is a new dimension of the world around us. Real people are behind the screens and we're responsible for maintaining authentic human kindness.
We adhere to the same standards online as we do in public. Online or not, we respect the universal values that society has in place and uphold the Golden Rule of treating others as one wants to be treated. We choose to act with courtesy, kindness, openness, and all of our online behaviours reflect these values. We consciously act within the laws and ethical manners of society when on the internet.
We do not tolerate abuse and harassment while online. We accept the laws which are currently in place to protect the rights and dignity of citizens, and we reflect and uphold these rights in the extended environment. We refuse to empower any forms of harassment, theft, bullying, or discrimination while online.
We acknowledge cultural differences. The beauty of the internet is connecting with people globally. Even when national boundaries no longer apply, cultural respect and tolerance remains. We accept that the social values and norms of some people will not mirror the social values and norms of all. We use inclusive language and encourage diversity within our online (and offline) community.
We fact-check before reposting. Not everything you read on the internet is true. We aim to be a source of truth for everything that we share on our platforms. Relying on academia, trustworthy sources, and respected individuals and organizations, our commitment to honest information is evident in everything that we post.
We maintain transparency. We share our vision, mission, and goals to ensure that our presence and behaviour on the internet aligns with our intentions. High communication is essential within our team, with our clients, and with our audience to provide clarity and build trust.
We emphasize the importance of web accessibility. Knowing that an estimated 15% of the world's population lives with a disability of some kind, we are curious about how we can turn the vast internet space into one that’s usable, accessible, and comprehensible for all people. Audio and visual experiences can be challenging, so we actively seek solutions for accommodating ranges of disabilities and sensitivities.
We make people a priority. We respect people’s privacy, property, and feelings. At the core of it all, we are all human. The connections and possibilities created by and within the internet are incredibly valuable, but we understand that none of it is possible without making people a priority.
