Ethical Digital Is Proudly B Corp Certified

Saskatchewan-based digital marketing agency with the goal to “change the trajectory of the internet” joins the growing community of for-profit companies committed to using business as a force for good.

Saskatoon, SK, Canada, September 15, 2022 — Ethical Digital’s unique approach to making the internet a better place through digital marketing, research, and certification has been globally recognized. The team is excited to announce Ethical Digital is now a Certified B Corporation™ (B Corp™).

Verified by the non-profit, B Lab, B Corp™ companies meet the highest standards of social and environmental performance, transparency, and legal accountability to balance profit and purpose. Certified B Corporations are carefully reviewed for the impact of their operations and business model on their workers, customers, communities, and environment.

After a rigorous accreditation process, Ethical Digital is incredibly proud to have achieved B Corp™ status with an Overall B Impact Score of 98.8. The median score for ordinary businesses who complete the assessment is currently 50.9.

Beyond the numbers, Ethical Digital is delighted by their recognition as an agency that genuinely cares about doing the right thing—for their people, their clients, their community, and how they contribute to wider society.

“Becoming certified as a B-Corp is a huge honour, and we are so proud to be the second organization certified in Saskatchewan. As people are expecting more from businesses to contribute to society, we’re proud to prioritize people and the planet, in addition to profits,” shares award-winning entrepreneur and Ethical Digital founder, Katrina German. 

Ethical Digital is approaching their mission to “change the trajectory of the internet” through digital marketing, research, and training courses. 

On the consulting and agency side, Ethical Digital has translated social media and well-being research—quite literally through their blog—and have used it as the foundation to inform purpose-driven organizations and individuals on their brand and communication strategies. With Ethical Digital’s in-house digital marketing experts, they offer full stack services such as social media and content creation, website development, branding, and email strategy.

Under the research stream, Ethical Digital has partnered with academic institutions, venture capitalists, and tech firms to pursue four projects: how social media affects our well-being, how to get more women involved in venture capital, encouraging more Indigenous women into technology careers, and how organizations can retain diverse employees.

As for training, Ethical Digital’s newly developed Social Media and Well-Being Certification is designed for individual creators and corporations to be mindful of the content they are creating and publishing online. This massive shift in thinking moves towards adopting more ethical online practices and acts as the catalyst for DEI and ESG awareness.

Ethical Digital is joining a network of over 4,000 Certified B Corporations in more than 70 countries and over 150 industries. There are nearly 600 B Corps in Canada, and Ethical Digital is only the second in Saskatchewan (alongside miEnergy).

To learn more about Ethical Digital, visit ethicaldigital.ca. You can also connect with Ethical Digital on LinkedIn, Twitter, Facebook, and Instagram.

About Ethical Digital
Ethical Digital was founded in 2020 and born out of wanting respect for all—starting with the internet. With the strong belief that the internet is a reflection of our society, Ethical Digital empowers partners and communities with the right digital tools and resources to make it a better place. Working with leaders and innovators, they conduct research, spread inspirational messaging alongside purpose-driven organizations, and train others in equitable and accessible practices to build a better digital society.

Ethical Digital Contact
Katrina German, Founder & CEO
306-261-5288
katrina@ethicaldigital.ca

About B Corp™
Certified B Corporations™ are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corp™ businesses are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

Society’s most challenging problems cannot be solved by government and non-profits alone. The B Corp™ community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high-quality jobs with dignity and purpose. By harnessing the power of business, B Corp™ businesses use profits and growth to a greater end: positive impact for their employees, communities, and the environment.

For more information on the global B Corp™ movement, visit: www.bcorporation.net
For more information on Ethical Digital’s B Corp™ Overall Impact Score, visit: www.bcorporation.net/en-us/find-a-b-corp/company/ethical-digital