Content
DIGITAL MARKETING
SocialLite
What if we could significantly cut down the amount of time you and your team are spending looking for great content to post on social media? What if we could also ensure that your social media is uplifting and educational for your online audiences?
Let us do the research and posting for you (with your approval, of course)!
-
We work with clients from around North America to:
Create great posts to show your organization priorities and style
Ensure that your posts are inclusive and good for people with low literacy skills
Engage your audience with uplifting and educational content
-
Reach out to us to set up a meeting to see if we are a good fit. Once the contract is signed, we’ll have a meeting to learn more about your needs and expectations.
We'll create a month's worth of social media posts for you—there are 15 included in our Social Lite package for up to 4 platforms, but let us know if you want more or less.
Once the monthly calendar is created and checked over to make sure it's just right (tone, voice, grammar, themes), we'll send it to you for approval.
We’ll make your suggested changes and once everything looks good, we'll schedule the posts for you. Easy peasy!
Please note that we will need access to your social media platforms - but we use a technology tool that allows us to connect to the platforms without you having to share your passwords!
If you want to add your own content over the month - no problem! You can share your own content at any point or ask us to do an impromptu post for you (you get three per month!)
“Even though I've been in business for twenty years, a lot has changed. I knew it was important to post to social media, but I rarely found the time (nevermind a plan) to do it. Now, I'm methodically growing my social media audience, I know what parts of my business people are most interested in, and I'm watching everything grow.”
-Peggie Koenig
“I partnered with Ethical Digital a few months ago to write my social media posts and I couldn't be happier. I am not a writer, in fact writing posts was a daunting task for me and used too much of my energy. Within a couple of weeks, and one face to face meeting, the team at Ethical Digital understood me and how I wanted my business to be portrayed online. They get me! I highly recommend Ethical Digital.”
-Janet Mecredi, JKM Strategies
“We started our business relationship with Katrina German in June of 2020 and have been consistently impressed with her high level of professionalism and service. Her team provides excellent social media marketing, blogs, and website updates for our expanding online audiences. Katrina’s dedication to growing our business through her digital marketing services is clear. Her view that “she’s successful when we’re successful” shines through all of her interactions with our team. Although her business is expanding, we appreciate the feeling that we are a priority client.”
-Westbridge Capital
social media users across the globe.
(Statista)
4.26 Billion
At Ethical Digital, we’ve created just under 5000 posts for our clients since 2020.
Is the average, time it takes to create a social media post.
(Marketing Profs)
1-6 Hours
Need help creating social media content?
Blog Creation
Are you looking for more traffic from search engines or to be known as an expert in your field? Writing blogs can be time consuming - but we can do them for you!
Instead of spending hours racking your brain with a good idea and trying to put those thoughts down into paragraphs that make sense, let us be your secret weapon.
-
With the blog package, you will receive:
A 250 - 600 word well-researched blog, written in your tone and voice
Recommendations for strong titles with great SEO
Two rounds of edits on the blogs
-
Once you reach out to us and sign a contract, we’ll interview you about your tone, style and your preferred topics for the blogs.
Based on the topics that you suggest (or we can come up with some too), we'll whip together a fantastic blog post. We can either create a blog post from research or by interviewing someone of your choice.
We’ll send the blog to you for review. There will be some back and forth communication until you’re happy with the results. #HeretoMakeYouLookAwesome
Once everything looks good, we can pass the final version back or we can post it right on your website for you. Piece of cake.
Let’s chat to see if we can help you create engaging blogs for your website.
“We started working with Ethical Digital on our social media marketing and have since expanded to having a monthly blog and newsletter and other marketing services. The team is fantastic to work with and it has been a great experience working with them.”
Check out some of our examples:
Did you know that our team creates over 100 educational and inspirational blogs per year?
Let’s Collaborate to get your blogs out there!
Email Strategy
Did you know that email marketing can be one of the most cost-effective forms of marketing? They say that for every $1 spent, you can expect around $42 in return. (Super Office)
-
When you work with Ethical Digital on your email strategy, we will work with you to:
Map out your customer journey
Draft and schedule your emails, including 2 rounds of edits
Provide analytics to show the success of the strategy
-
After you contact us and we sign the contract, we’ll meet with you and your team to understand your goals
We will create an automated or live email journey that maps out one year of content
Once you approve the plan, we’ll start drafting the emails and work with you until you are happy
We will launch the campaign and help you to watch the analytics so you can see the success
Let’s chat to see if we can help you get your email super power charged!
“Such a great experience working with Katrina and team. They understand our needs and deliver results. We are big fans!”
-Curtis Kolibab, Northstar Systems
Let’s work together to make the email magic happen
37%
of brands are increasing their email budget.
of B2B marketers say their email marketing strategy was effective for meeting business goals.
64%
of marketers have seen an increase in email engagement over the last 12 months.
77%
Source: Hubspot
Ad Strategy
Blogs and social media content can be great for sales, but if you really want to connect with the audiences that are looking for your magic, ads are a powerful tool.
-
If you work with us on your ad strategy, you can expect:
Creation, set up and testing of 10 ads on the platform of your choice (Facebook, Instagram, Twitter, Linkedin, Pinterest, Google or Bing)
Full analytics and management
Regular suggestions for updates to ensure that the ads are performing
-
Once you contact us and sign a contract, we will meet with you to gain a deeper understand your goals and ideal clients
We will create the ad copy and audiences you want to target, for your approval
We will launch the ads and monitor their results. Please note that we will need access to your ad accounts for this step or we can set them up for you.
Celebrate! We’ll review the ads and their successful returns regularly.
Let’s see if we’re a fit!
of small businesses use social media ads to promote their products and services. (Tech Jury)
75%
Almost 63% of people have clicked on Google Ads. (DemandSage)
of people, searching for a business online, find it through an ad. (Tech Jury)
