Ethical Digital Membership

Changing the Trajectory of the Internet

As pioneers of the Internet, we are leading the next generation of digital marketing. 

We’re a community of communications professionals ensuring our work is effective and healthy for humans.

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What are the Ethical Digital Certification Principles?

  • The internet isn’t an entirely new world in which anything goes. Rather, we understand that it is a new dimension of the world around us. Real people are behind the screens and we're responsible for maintaining authentic human kindness.

  • Online or not, we respect the universal values that society has in place and uphold the Golden Rule of treating others as one wants to be treated. We choose to act with courtesy, kindness, openness, and all of our online behaviours reflect these values. We consciously act within the laws and ethical manners of society when on the internet.

  • We accept the laws which are currently in place to protect the rights and dignity of citizens, and we reflect and uphold these rights in the extended environment. We refuse to empower any forms of harassment, theft, bullying, or discrimination while online.

  • The beauty of the internet is connecting with people globally. Even when national boundaries no longer apply, cultural respect and tolerance remains. We accept that the social values and norms of some people will not mirror the social values and norms of all. We use inclusive language and encourage diversity within our online (and offline) community.

  • Not everything you read on the internet is true. We aim to be a source of truth for everything that we share on our platforms. Relying on academia, trustworthy sources, and respected individuals and organizations, our commitment to honest information is evident in everything that we post.

  • We share our vision, mission, and goals to ensure that our presence and behaviour on the internet aligns with our intentions. High communication is essential within our team, with our clients, and with our audience to provide clarity and build trust.

  • Knowing that an estimated 15% of the world's population lives with a disability of some kind, we are curious about how we can turn the vast internet space into one that’s usable, accessible, and comprehensible for all people. Audio and visual experiences can be challenging, so we actively seek solutions for accommodating ranges of disabilities and sensitivities.

  • We respect people’s privacy, property, and feelings. At the core of it all, we are all human. The connections and possibilities created by and within the internet are incredibly valuable, but we understand that none of it is possible without making people a priority.

Certification Package

Share your Ethical Digital Badge!

If you or your organization have taken an Ethical Digital Training Course and pledge to commit to being more mindful about the content you create and consume on the internet, show your pride in being an Ethical Digital content creator. We invite you to use this badge on your website, social media, or any other personal branding pages.

Displaying the badge on your website:

  1. WE ASK THAT YOU FOLLOW A FEW RULES WHEN IT COMES TO DISPLAYING THE ETHICAL DIGITAL BADGE ON YOUR WEBSITE. PLEASE ENSURE:

  2. 1. There is ample room around the logo.

    • Elements should not collide with other elements on the page.

  3. 2. Nothing is displayed behind or in front of it.

    • Use the black version of the badge against a white or light background; use the white version of the badge on a black or dark background. The more simple the background (i.e. just a solid colour), the better!

  4. 3. There is no distortion of the badge.

    • It is not transformed, distorted, or modified from what is provided.

Displaying the badge on your LinkedIn:

  1. 1. Click the Me icon at the top of your LinkedIn homepage, then View Profile.

  2. 2. Click Add profile section in the introduction section.

  3. 3. Click Recommended dropdown, then Add licenses & certifications.

  4. 4. In the Add license or certification pop-up window that appears, enter your information into the fields provided.

  5. 5. A list displaying companies will appear as you type in the Issuing organization field. Be sure to select the correct authority from the menu so their logo appears next to the certification on your profile.

  6. 6. Click Save.