Reaching Every Reader:
Creating Online Content for All
Marketing professionals, communications professionals, marketing students
Target Audience
30 mins - 2 hours
Duration and Schedule
English - Online
Language and Format
TRAINING
Did you know that 48% of the population reads below a high school level? Are you creating content to reach almost half of the population? Explore how to create social media and website content that is accessible to people of all literacy levels.
Course Overview
Did you know that 48% of the population reads below a high school level? If your content isn’t accessible to everyone, you might be missing a significant portion of your audience. This course will explore how to create social media and website content that is clear, simple, and engaging for people of all literacy levels. You’ll learn practical strategies for simplifying language, organizing information effectively, and using visual elements to enhance comprehension. By the end of this course, you’ll be equipped to write inclusive content that reaches and resonates with a diverse audience, ensuring your message is accessible and impactful for everyone.
Learning Objectives
Understand the importance of accessibility in content creation and recognize the need to reach audiences with varying literacy levels.
Learn how to simplify language and structure content in a way that is clear, concise, and easily understood by a broad audience.
Explore strategies for using visuals and design elements to enhance comprehension and engagement for readers of all literacy levels.
Develop practical techniques for adapting content across different platforms, such as social media and websites, to ensure accessibility for everyone.
Apply inclusive writing principles to create content that is both effective and respectful, fostering an environment where all readers can connect with your message.
Career Outcomes
Improved Communication Skills: Attendees will develop the ability to craft clear, accessible, and engaging content that resonates with a broader audience, a valuable skill in any communication role.
Enhanced Digital Content Creation Expertise: Participants will be equipped with strategies to create content for websites and social media that reaches diverse literacy levels, making them more effective in digital marketing and online communication positions.
Increased Audience Engagement: By mastering the art of creating accessible content, participants will improve engagement rates across platforms, helping their organizations reach and connect with a wider demographic.
Stronger Inclusivity and Accessibility Leadership: Attendees will become advocates for inclusivity in content creation, promoting accessible communication practices within their teams and organizations.
Career Advancement in Content and Communications Roles: With expertise in crafting content for diverse audiences, participants will be well-positioned for advancement in content strategy, copywriting, digital marketing, or communications roles, showcasing their ability to adapt to diverse needs