Trust is the New Currency.

Welcome to Ethical Digital

Digital Marketing. AI Consulting. Executive Training.

Our founder is the next author for Forbes Books

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Let’s Work Together

A person browsing a Pinterest page on a laptop, showing images of sunsets, mountains, and tropical scenes. There is a cup of coffee on a saucer to the right of the laptop.

Social media, blogs, websites, email strategies, ads - optimized for conversion, mental health AND inclusion.

Digital Marketing

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Top-down view of a business meeting with six professionals using laptops and tablets at a wooden table, with a digital AI icon in the center.

Do you need help with implementing AI into your organization? We will work with your team to make adjustments to your workflow using AI.

AI Project Management

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A laptop screen displays a virtual meeting with multiple participants, and the overlay text reads 'Ethical Digital Training'.

AI and Online Communications Training

The digital world changes fast! We can train your team in the skills and ethics of digital marketing, tech development, entrepreneurship, and more.

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Books and pamphlets on ethics and venture capital industry on a desk, with a plant nearby.

It’s not always easy to see the future. We use academic and industry research to help you chart the best path forward. We’ve also researched some important topics around Indigenous Women in Tech, Women in Venture Capital and Social Media and Wellbeing.

Research

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People working on laptops and notebooks at a table, with the overlay text 'Certified by Ethical Digital' and a large letter 'E' in the center.

Are you a marketing or communications professional who wants to elevate your ethical marketing game? We’ve developed a community of awesome humans who want to learn best practices in inclusive marketing.

Membership

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Computer screen displaying a chatbot conversation about language use, with a photo of a young boy in a green hoodie on the right side.

Ethical Language Management (ELM)

Do you want to check your text to see if there are offensive terms? Do you want to make sure your documents are accessible to people of all literacy skills? Need to ensure that your job descriptions are gender neutral?

Check this out

Some love from our community

“Ethical Digital has been such a pleasure (and refreshing change) to work with… Thank you for your Consummate Professionalism.”
- Dale Botting, Global Alliance for Professional Leaders in Development
“We started our business relationship with Katrina German in June of 2020 and have been consistently impressed with her high level of professionalism and service. Her team provides excellent social media marketing, blogs, and website updates for our expanding online audiences. Katrina’s dedication to growing our business through her digital marketing services is clear. Her view that “she’s successful when we’re successful” shines through all of her interactions with our team. Although her business is expanding, we appreciate the feeling that we are a priority client.”
- Westbridge Capital
“I partnered with Ethical Digital a few months ago to write my social media posts and I couldn't be happier. I am not a writer, in fact writing posts was a daunting task for me and used too much of my energy. Within a couple of weeks, and one face to face meeting, the team at Ethical Digital understood me and how I wanted my business to be portrayed online. They get me! I highly recommend Ethical Digital.”
“Even though I've been in business for twenty years, a lot has changed. I knew it was important to post to social media, but I rarely found the time (nevermind a plan) to do it. Now, I'm methodically growing my social media audience, I know what parts of my business people are most interested in, and I'm watching everything grow.”
- Peggie Koenig, Koenig
“We started working with Ethical Digital on our social media marketing and have since expanded to having a monthly blog and newsletter and other marketing services. The team is fantastic to work with and it has been a great experience working with them.”
- Marylou Langridge, International Minerals Innovation Institute
“I worked with Ethical Digital to create a new website and logo after my first one felt outdated. I loved the process and expertise of the team as they helped me transfer all my scattered ideas into a beautiful and organized website. The team were extremely professional and a pleasure to deal with. Thank you, I'm so happy with the new website!!”
- Taheera Fidaali, Tula
"Ethical Digital creating my branding and website. The end product is truly amazing. The team was top notch to work with and Katrina shone in her brilliance to lead the team.”
- Christine Hrudka, Pharmacist, Christinehrudka.com
“Ethical Digital created my branding and website, and initiated my social media marketing. Their expertise in web development is excellent and I receive many compliments on the clean look and ease of functionality of my website.”
- Karri Howlett, ESG expert, Karrihowlett.com
“It was time for a website and Katrina’s Ethical Digital team was my first and only call. After a brief meeting, Katrina knew exactly what I was looking for, and put her team in place. The efficiency and attention to detail were impressive, but the friendliness, creativity and response time was amazing. Thank you Katrina & company, I’m so happy with my new website!”
- Brent Blazieko, Tbone Sound
"When we went looking for an outsourced agency to build, create, design and execute on a large public facing marketing campaign, we met with Katrina and immediately knew we had much more than that, we had found a partner who became just as invested in our project as we were! The entire Ethical Digital team has been amazing to work with attention to detail, prompt and timely deliverables, thorough communication and even keeping us on track at times we needed to make decisions to keep things rolling along! For all your projects, large or small, I highly recommend Katrina and the team at Ethical Digital!"
- Karen Kobussan, Saskatoon & Region Home Builders Association
"Ethical Digital are great communicators and always take the time to listen to what is needed to bring your vision to life. Katrina can recommend the best platforms and strategies for sharing content and makes sure everything is understood and agreed upon by all parties. Their commitment to social advocacy and anti-racism work is just the cherry on top of an already great digital marketing company!"
- Amber Parker, Saskatchewan Association of Immigrant Settlement and Integration Industries
"The Ethical Digital team are absolute professionals and go over and above in their delivery. They recently partnered with us to support a client in an online store revamp, and their attention to detail, thoroughness of research, and depth of work absolutely blew the client (and me) away! I highly recommend this team."
- Daria Malin, Boost Consulting
"Reconciliation Saskatoon partnered with Ethical Digital to host a hackathon in February 2024. Their staff exceeded expectations and were very organized. They took extra steps to make the experience impactful, and we look forward to working with them more!"
- Carrie Catherine, Reconciliation Saskatoon
"It was time for a website and Katrina’s Ethical Digital team was my first and only call. After a brief meeting, Katrina knew exactly what I was looking for, and put her team in place. The efficiency and attention to detail were impressive, but the friendliness, creativity and response time was amazing. Thank you Katrina & company, I’m so happy with my new website!"
- Brent Blazienko, Sound Lounge
"Ethical Digital's Allyship initiative group played a major role in the successful Launch our Podcast "Passing the Mic". A podcast devoted to the underrepresentation of women in Venture Capital, Startups and Management of Technology companies."
- Neal Dempsey, Bay Partners