The Beginner’s Guide to Diversity, Equity and Inclusion
What’s Inside
✓ Straightforward definitions of top DE&I terms you need to know.
✓ A roadmap to learning about and taking action on DE&I.
About This Guide
Maybe you’ve heard the term DE&I circulating in the past few years. Maybe this is the first time you’re hearing it. It means diversity, equity & inclusion and refers to the holistic approach to cultivating belonging in the workplace and other spaces.¹ Regardless of how familiar you are with the concept, you should know that it’s the future. Why is that?
DE&I boosts:
Innovation
Diverse teams have more views, experiences, and knowledge, which drives creativity.²
Performance
According to a 2019 McKinsey analysis:
Companies in the top quarter for ethnic and cultural diversity were 36% more profitable than those in the fourth quartile.
Companies in the top quarter for gender diverse executive teams were 29% more likely to have above-average profitability than those in the fourth quarter.³
Customers
People push change. We’ve seen it with the LGBTQ+ and civil right movements in previous decades and we’ve seen it with the Idle No More and #MeToo movements in recent years. More movements and change are a given and people will want to support companies that align with their values.
Download the Guide
This guide contains excerpts from our very own public relations guidelines, so you know we invested a lot of care into it. Download the guide today to get up to speed on the DE&I terms you need to know.
About Us
Respect for everyone, everywhere is what we’re after. As a leader in the digital marketing industry, we’re working towards this by delivering ethical digital strategy to our clients, conducting research, and creating a world-class certification.
References
What is? Diversity, Equity & Inclusion. Sonya Barlow. LinkedIn, 2020.
Diversity and Inclusion in the Workplace. ESSEC Business School.
Diversity Wins: How Inclusion Matters. McKinsey & Company, 2020.