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Research Katrina German Research Katrina German

How Do We Use Social Media? 

We love to dive into the wild world of social media with you and take you through the nitty-gritty details. We’ve told you about social media and comparison, anxiety, self-esteem, FOMO, and sleep. We’ve talked about social media in education, at work and at home. We’ve even told you how Twitter could help detect depression!

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Which Social Media Platforms Are Best?

Social media is uniquely complex. It can create loneliness or ease it, promote anxiety or lessen it, cause FOMO or relieve it. Four researchers in Japan dove into the study of different age demographics and their social media use, separating each platform into its own area of study. The more we know, the better equipped we are.

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How can we encourage more women into careers in venture capital?

The lead to client pipeline can be a challenge even in the best of times. Enter diversity, equity & inclusion, which is known to drive innovation, boost performance, and attract your target audience. Give your business a boost with The Beginner’s Guide to Diversity, Equity and Inclusion.

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Measuring Social Anxiety In Social Media Users

Social anxiety is something we discuss in tandem with social media quite often these days. And how could we not? Social media, at its best, is a place to share and bond and keep in touch; at its worst, it’s home to comparison, intimidating interactions, and judgement.

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Social Media, Comparison, & Self-Esteem

It’s human nature to compare yourself to others. Sometimes, comparison can be a powerful tool, encouraging us to strive to be more like those we look up to. But on the flip side, it can also make us feel poorly about the state of our own lives. Social comparison often goes hand-in-hand with lower self-esteem, and social media has opened people up to more comparison than ever.

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Millennials & Social Media

Generation Y—aka millennials—use social media differently from all other generations. They were the first generation to grow up with computers and social media, making them the first group of digital natives. They were the first group to actively contribute, share, search for, and consume content. What do we know—and not know—about Gen Y’s social media use?

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How Social Media Can Improve Senior Citizens’ Quality of Life

How many people have helped their grandparents through the process of creating an Instagram account or found a friend request from them waiting for you on Facebook? As it turns out, most senior citizens are better with technology than we give them credit for, and we’re seeing a huge increase in their participation on social media.

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Why Is TikTok So Popuar?

TikTok is the app of the moment. Most of us have seen content from TikTok or have at least heard of it. Its slogan, “Make every second count,” nods to the rising popularity of the short video industry. Curious about TikTok’s smashing success, researchers Li Xu, Xiaohui Yan, and Zhengwu Zhang looked into the platform from all angles.

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Role Ambiguity in the Workplace

Humans have a natural fear of the unknown. In most cases, this emotion serves as a strong defence mechanism. However, in the workplace, role ambiguity can negatively impact employee performance and well-being.

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Nominated

We’ve been nominated as one of the best digital strategy companies!