BLOG

Which Social Media Platforms Are Best?

Social media is uniquely complex. It can create loneliness or ease it, promote anxiety or lessen it, cause FOMO or relieve it. Four researchers in Japan dove into the study of different age demographics and their social media use, separating each platform into its own area of study. The more we know, the better equipped we are.

Read More

Measuring Social Anxiety In Social Media Users

Social anxiety is something we discuss in tandem with social media quite often these days. And how could we not? Social media, at its best, is a place to share and bond and keep in touch; at its worst, it’s home to comparison, intimidating interactions, and judgement.

Read More

Social Media, Comparison, & Self-Esteem

It’s human nature to compare yourself to others. Sometimes, comparison can be a powerful tool, encouraging us to strive to be more like those we look up to. But on the flip side, it can also make us feel poorly about the state of our own lives. Social comparison often goes hand-in-hand with lower self-esteem, and social media has opened people up to more comparison than ever.

Read More

Millennials & Social Media

Generation Y—aka millennials—use social media differently from all other generations. They were the first generation to grow up with computers and social media, making them the first group of digital natives. They were the first group to actively contribute, share, search for, and consume content. What do we know—and not know—about Gen Y’s social media use?

Read More

How Social Media Can Improve Senior Citizens’ Quality of Life

How many people have helped their grandparents through the process of creating an Instagram account or found a friend request from them waiting for you on Facebook? As it turns out, most senior citizens are better with technology than we give them credit for, and we’re seeing a huge increase in their participation on social media.

Read More

Why Is TikTok So Popuar?

TikTok is the app of the moment. Most of us have seen content from TikTok or have at least heard of it. Its slogan, “Make every second count,” nods to the rising popularity of the short video industry. Curious about TikTok’s smashing success, researchers Li Xu, Xiaohui Yan, and Zhengwu Zhang looked into the platform from all angles.

Read More

Role Ambiguity in the Workplace

Humans have a natural fear of the unknown. In most cases, this emotion serves as a strong defence mechanism. However, in the workplace, role ambiguity can negatively impact employee performance and well-being.

Read More

Can Social Media Make You Happy?

Despite articles circulating with headlines like "Social Media Causes Anxiety and Depression," or "Instagram Poisoning Teens' Self Image," some previous studies have found that social networking sites can instead have a positive impact, like reducing loneliness. A 2014 study found that social media could potentially boost your sense of companionship and your life satisfaction, depending on how you use it.

Read More

Nominated

We’ve been nominated as one of the best digital strategy companies!