Ah social media—our best friend and worst enemy. Despite its faults, we can’t write it off completely because it connects us to our people, and, well… it can be fun! But we can’t ignore the fact it can be hard on our mental health.

In celebration of International Women’s Day, we wanted to highlight and celebrate some of the incredible women in our communities and networks who Ethical Digital has had the pleasure of working with in the past or are helping drive their initiative forward today.

Social anxiety is something we discuss in tandem with social media quite often these days. And how could we not? Social media, at its best, is a place to share and bond and keep in touch; at its worst, it’s home to comparison, intimidating interactions, and judgement.

It’s human nature to compare yourself to others. Sometimes, comparison can be a powerful tool, encouraging us to strive to be more like those we look up to. But on the flip side, it can also make us feel poorly about the state of our own lives. Social comparison often goes hand-in-hand with lower self-esteem, and social media has opened people up to more comparison than ever.

When you think of social capital, what do you think of? Does your mind wander to the popularity politics of high school, or a businessman climbing through the ranks due to his likeability? In reality, it tends to be a lot more simple than that… you’ll see!

Generation Y—aka millennials—use social media differently from all other generations. They were the first generation to grow up with computers and social media, making them the first group of digital natives. They were the first group to actively contribute, share, search for, and consume content. What do we know—and not know—about Gen Y’s social media use?

Ethical Digital’s unique approach to making the internet a better place through digital marketing, research, and certification has been globally recognized. The team is excited to announce Ethical Digital is now a Certified B Corporation™ (B Corp™).

How many people have helped their grandparents through the process of creating an Instagram account or found a friend request from them waiting for you on Facebook? As it turns out, most senior citizens are better with technology than we give them credit for, and we’re seeing a huge increase in their participation on social media.

TikTok is the app of the moment. Most of us have seen content from TikTok or have at least heard of it. Its slogan, “Make every second count,” nods to the rising popularity of the short video industry. Curious about TikTok’s smashing success, researchers Li Xu, Xiaohui Yan, and Zhengwu Zhang looked into the platform from all angles.

Who finds themselves interrupted by notifications from social media while they’re meant to be working? With social media infiltrating all areas of our lives, it makes sense that it would be affecting our work

The lead to client pipeline can be a challenge even in the best of times. Enter diversity, equity & inclusion, which is known to drive innovation, boost performance, and attract your target audience. Give your business a boost with The Beginner’s Guide to Diversity, Equity and Inclusion.

Could the amount of social media platforms teens are on be affecting how they adjust to their daily environments? Is parental monitoring helpful or harmful to teens' relationships with social media?

The Indigenous Women in Tech Research Project will identify a path forward and create the connections needed to allow Indigenous women to pursue fulfilling careers in technology and assist tech companies with their capacity and growth goals.

Why is it that we have access to more information than ever before, but people seem to be less informed than ever? Wasn’t the internet supposed to make us smarter? People have been asking these questions for years, with renewed intensity since 2020.

A model that predicts depression through X? How is that possible? This De Choudhury study answers this and other questions like: As we work to improve social media platforms, why not put their reach to good use?

While Zoom fatigue has been weighing us down at work, its lesser known cousin, social media fatigue, has been wearing us down after we clock out. Social media addiction, envy, and anxiety are all significant predictors of social media fatigue.

Humans have a natural fear of the unknown. In most cases, this emotion serves as a strong defence mechanism. However, in the workplace, role ambiguity can negatively impact employee performance and well-being.

We all know the tight chest, pit in your stomach feeling that is anxiety. If you don’t, then you likely know someone who does. (Also, tell us your secret!) Is social media to blame for anxiety symptoms emerging in young adults?

Have you ever misplaced your phone and immediately felt an overwhelming sense of anxiety and panic wash over you? In a 2019 survey of over 2,100 adults in the UK, 53% reported experiencing "Nomophobia," or the fear of being without a phone.

In our increasingly digital world, social media and smartphone addiction is on the rise. A 2021 study shines a light on why we develop these addictions and what you can do about it.